L. Hunter Lovins is President and founder of the Natural Capitalism Solutions (NCS). NCS educates senior decision makers in business, government, and society about the principles of sustainability. Trained as a sociologist and lawyer, Hunter is also a professor of sustainable business management at Bainbridge Graduate Institute, Bard College, and Denver University, and the Chief Insurgent of the Madrone Project. In her 30 years as an intellectual leader in sustainability, Hunter has written hundreds of articles and 14 books. Her latest publication, Creating a Lean and Green Business System, won the 2014 Shingo Prize for Excellence in Manufacturing Research.