SUPPORT TRUTH IN RECYCLING ADVERTISING: PASS CALIFORNIA SB 343
This campaign has ended.
False claims of recyclability confuse consumers in correctly identifying what should be placed in the recycling bin. Those selling products in California should not claim their packaging or material is recyclable unless there are functioning recycling markets for the material, and it can be readily and effectively removed from the waste stream.
SB 343 sets an effective and clear standard for recyclability that will increase recycling, reduce user confusion, improve consumer confidence in recycling and will reduce recycling costs for ratepayers, local jurisdictions and recyclers.