Town Hall
The Real Bottom Line: Meeting Our Fundamental Needs While Bringing about Personal and Organizational Transformation


In this ASBN Livable Planet Working Group Town Hall, we intend to go beyond talking about “purpose” in business and explore how we can meet our fundamental needs on a personal and organizational level. With some new perspectives, it’s surprisingly easy to meet our fundamental needs and transform ourselves and our business. At the same time, we can improve performance and increase well-being and fulfillment, while saving money, reducing our consumption addiction (“affluenza”) and contributing to a livable planet.

Come join us for this positive, inspiring and interactive exploration of Maslow’s Hierarchy of Needs and take it to the next level with the breakthrough work of Alternative Nobel Prize-winning Fundamental Needs of Dr. Manfred Max-Neef, which has been used widely by companies like Interface.

We’ll then explore the power of our connection with nature as a fundamental need, IKEA’s efforts and some inside perspectives from Amalgamated Bank on how they’re meeting fundamental needs. We’ll conclude with the opportunity to share our own experiences in meeting fundamental needs from this new perspective. Let’s re-imagine, re-think and co-create together.


– Jenise Bermudez, First VP of Commercial Banking at Amalgamated Bank, Denver, Colorado
– Susan Eirich, Ph.D., Founder and Executive Director, Earthfire Institute Wildlife Sanctuary and Retreat Center, western flank of Grand Teton Mountains
– Terry Gips, CEO of Sustainability Associates and President of the Alliance for Sustainability, St. Louis Park, MN
– Steve Weinberg, Sustainability Leader, Americas, IKEA Supply Chain Operations, King of Prussia, Pennsylvania