Reimagining Recycling: How Tech Innovation is Increasing Landfill Diversion and Driving Circularity


Technology is playing a key role in supporting the advancement of recycling in North America and beyond. AI-powered computer vision systems are creating a more holistic view of where material is moving, and most importantly, what’s in it. AI and better data capture are helping consumer packaged goods companies, retailers, and manufacturers understand the flow and recovery of their specific containers and packaging; such innovations are reducing contamination and supporting producer initiatives to increase recycling rates, including for problematic materials like film and flexibles, and create new value streams for recyclables. Data collection, measurement, and material characterization for recycling also create a mechanism to support Extended Producer Responsibility schemes and other government initiatives focused on landfill diversion goals and recycled content standards, helping to advance a more circular economy for valuable commodities.

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Chris Wirth is vice president of marketing and industry and government relations for AMP Robotics. Wirth brings more than 25 years of business-to-business (B2B) experience at companies ranging from start-ups to Fortune 500 companies in the technology, sustainability, government, finance, and industrial sectors. Prior to AMP, he held roles in marketing at Flex Ltd (NASDAQ: FLEX) incubating an internal international energy start-up and was vice president of marketing for Spruce Finance (formerly Clean Power Finance), a solar energy financier backed by Kleiner Perkins Caufield & Byers and Google Ventures.