ASBN Live
Purpose and Profit- George Serafeim with Jeffrey Hollender
Are purpose and profit in conflict, or can both be achieved
simultaneously with the right mindset and tools? What are the
forces that are reshaping the relationship between the two? What
can we all do to strengthen the relationship between purpose and
profit as entrepreneurs, managers, employees, consumers, and
investors? Join ASBN’s Jeffrey Hollender in conversation with
distinguished Harvard Business School Professor George Serafeim
about his new book, Purpose and Profit, which, backed by over 15
years of empirical and field research, provides answers to these
fundamental questions that are increasingly defining the business
landscape all around the world. The discussion will include
topics such as:
– How and why environmental and social issues are becoming
increasingly relevant for organizations worldwide;
– The ways that companies can design and implement strategies
that generate greater impact;
– The six archetypes of value creation enabled by these new
trends;
– The role of investors in driving greater recognition of ESG
issues; and
– How we can all look at the choices we make and careers we
pursue in a way that maximizes purpose and profit in our own
lives.