Carissa Reiniger
Founder & CEO, Silver Lining

Carissa Reiniger

Carissa Reiniger is the Founder & CEO of Silver Lining, a company with a mission to change the global economy, one small business at a time. She started the company in 2005 and designed the Silver Lining Action Plan (SLAP TM ) methodology based on interviews with 400 Small Business Owners.

The SLAP Program is a tech-enabled, data-driven small business growth program that is based in behavior change science and the SLAPmethodology. 14,000+ Small Business Owners in 65+ countries have used the structure and support of SLAP to set and hit their growth goals. In 2021, she founded Silver Lining Capital, giving Small Business Owners access to capital based 100% on the behavioral data in the SLAP Program.

Silver Lining is an advocate for economic justice and believes that small business is a fundamental element of creating a more just global economy. They work with Small Business Owners from all backgrounds and have the data to prove that when you give anyone, regardless of their demographic details, equal access and opportunity, they can succeed. Silver Lining’s goal is to create a reality where any Small Business Owner with the courage to start a small business can get access to everything that they need to create a profitable, sustainable business.

Carissa lives, eats, breathes and sleeps small business and regularly advocates for global corporations to spend their money differently in order to catalyze small business growth. With this philosophy, she has worked with many organizations including The White House, Google, Hewlett-Packard, Spotify, Wells Fargo, JPMorgan Chase and Origin Energy to bring more resources and support to small business owners globally. Carissa often speaks and writes on small business and the economy and has been featured in The New York Times, Good Morning America, Inc. Magazine, Entrepreneur Magazine, Forbes, TechCrunch and The National Post.

She is the Creator of Thank You Small Business, a global movement that celebrates, supports and thanks small business owners for all that they do for their families, teams, communities and the economy. She is currently writing her next book, titled Striving for Silver: Celebrating Small, Creating Real Change and Using Business as a Tool for Justice.

Outside of Silver Lining, she sits on boards for organizations that she cares about, swims whenever she can, reads voraciously and travels often.