Anasa Troutman
CEO & Founder, The BIG We


Cultural strategist, writer, producer, & real estate developer, Anasa Troutman is living a life driven by love, and committed to cultivating safe, abundant, joyful communities through storytelling, community building, and strategic investment.

Working at the intersection of culture and the economy, Anasa is founder and leader of The Big We, Big We Foundation, Big We Capital, and Historic Clayborn Temple, home of the 1968 Sanitation Workers’ Strike in historically South, Black Memphis. Leaning into the future of social impact, her cultural wellness framework and culture shift methodology come together to create a pathway towards healing, justice, and abundance, 

Focused on the wellbeing of Girls & Womxn as well as Black, Indigenous, LatinX, and AAPI communities, Anasa’s vision for a well culture is often translated into just and loving public policy and community programs propelled by her own practice of creativity, connection and social innovation.

Through Culture Shift and Culture Shift 101, Anasa has taught thousands of artists, organizers, and leaders the power and practice of culture and narrative based social impact strategies. Anasa’s unique brilliance and beautiful heart has given her access to some of the country’s most important cultural, political & social justice spaces, providing strategic and creative support to leaders including; the Kellogg Foundation, The Highlander Center, The National Black Arts Festival, India.Arie, Kat Taylor, and Sony Music, and has been invited twice to the White House by the Obama administration to advise on cultural policy.