Vice President of Membership Marketing (Full-Time)

Post

The American Sustainable Business Network (ASBN) is seeking an experienced Vice President (VP) of Membership Marketing to lead the organization’s membership acquisition and retention efforts, align our communications strategy with our mission, and update our brand voice and website. The VP of Membership Marketing will report to the CEO and will be responsible for developing and executing a comprehensive membership marketing strategy and plan that drives membership growth and engagement. The role will integrate our marketing efforts to serve and grow our network, including members, donors and an investor community.

Principal responsibilities include but are not limited to:
  • Develop and execute a comprehensive membership marketing strategy and plan that drives membership growth and engagement
  • Identify and target potential new members through market research and analysis
  • Create and implement marketing campaigns to attract and retain members
  • Work with Member Success to deliver valuable membership experiences, and develop and implement metrics to measure the success of membership marketing efforts
  • Work with Communications to ensure messaging is consistent and intentional across all channels
  • Work with Events and Programming to develop and deliver high quality, cohesive stakeholder experiences
  • Partner with our Investor Circle team to grow and effectively engage our investor community
  • Refresh our brand voice to effectively communicate ASBN’s mission and differentiated value proposition
  • Update the website to align with our communication strategy and mission
  • Provide regular reports on membership, donor and investor growth, engagement, retention and website performance to senior leadership
  • Continuously identify new opportunities for growth and innovation in the membership program
  • Grow and engage our network, including members, donors and investor community
  • Be a hands-on leader, comfortable with setting up processes in a start-up environment and leading by example
  • Lead a talented team that includes:
    • VP, New Membership
    • Director, Member Success
    • Director, Events and Programming
    • Senior Manager, Communications and Storytelling
    • Communications Associate
Skills/qualifications utilized/needed:
  • Bachelor’s degree in marketing, business, or a related field
  • Minimum of 10 years of experience in membership marketing, preferably in a non-profit or association setting
  • MBA or equivalent graduate degree is a plus
  • Strong understanding of membership acquisition and retention best practices
  • Proven track record of successfully developing and executing membership marketing strategies
  • Experience with donor acquisition and retention
  • Excellent communication and leadership skills
  • Strong analytical and problem-solving skills
  • Experience with marketing and sales funnel data analysis and reporting
  • Experience in the sustainability or business field is a plus
  • Experience in non-profit or association setting is a plus
  • Strong project management skills
  • Ability to create and manage marketing budgets
  • Experience with CRM software, specifically Salesforce is required
  • Experience in setting up processes in a start-up environment
  • Experience in leading and mentoring staff
  • Ability to work independently, collaboratively, and remotely
  • Highly organized
  • Technologically savvy
Required Tech Competencies
  • Salesforce
  • Google Suite
  • Slack
  • Zoom
  • Salsa Engage
  • Jotform
Preferred Tech Competencies
  • Stripe
  • Adobe
Reports To:
  • CEO
Location:
  • Remote
  • F/T Position (Occasional travel will be required)
Compensation:
  • $95,000
Core Benefits:
  • Unlimited PTO
  • 403b Retirement Plan with 4% Match
  • Health/Dental/Vision
How to Apply:
  • Send cover letter, resume, contact information for three references (phone and email) to: jobs@asbnetwork.org
Timing:
  • Applications will be accepted on a rolling basis until the position is filled, but ASBN encourages prospective candidates to apply immediately.
About Us

American Sustainable Business Network (ASBN) is a movement builder in partnership with the business and investor community. ASBN develops and advocates solutions for policymakers, business leaders, and investors that support an equitable, regenerative, and just economy that benefits all?-people and planet. As a multi-issue, membership organization advocating on behalf of every business sector, size, and geography, ASBN and its association members collectively represent over 250,000 businesses across our networks. ASBN was founded through the merger of the American Sustainable Business Council and Social Venture Circle.

Values Statement

ASBN believes that justice, equity, diversity, and inclusion must be at the foundation for how we conduct ourselves, our public policy advocacy, and our businesses and investment activity, as we cultivate and grow our community and programs. With clear intent and earnest effort, we will engage our community, and seek leaders in the field to ensure that our impact matches our vision.

Well Being

ASBN is a small team, operating in a predominantly remote environment. We understand there are challenges to working remotely, and we work with each team member to find reasonable solutions when those challenges arise. We are a highly collaborative and supportive team that emphasizes communication, creativity, integrity, accountability, problem solving, and personal well-being. ASBN’s mission is to inform, connect, and mobilize business leaders and investors to transform the public and private sectors toward a just and sustainable economy and we seek a new team member who is passionate about building a sustainable economy that is stakeholder-driven, regenerative, just, and prosperous for all.

Equal Opportunity Employer

American Sustainable Business Network (ASBN) is committed to diversity and to equal opportunity employment. ASBN does not discriminate on the basis of race, creed, color, ethnicity, national origin, religion, sex, sexual orientation, gender identity and expression, age, height, weight, physical or mental ability (including HIV status), veteran status, military obligations, or marital status. This policy applies to hiring, internal promotions, training, opportunities for advancement, and terminations and applies to all ASBN employees, volunteers, members, clients, and contractors.